Saju. A
Dubai, UAE
Subject: FW: CEK Royals - (unknown)
Date: Sun, 24 Feb 2008 14:24:57 +0400
From: "Saju Abdul Rasheed" BR>
From:Shiju Badarudeen Badarudeen Kasim Kunju
Sent: Sunday, February 24, 2008 1:48 PM
To:Saju Abdul Rasheed ; Abusali Mohammed Basheer
Subject: FW: CEK Royals - (unknown)Middle East .A friend asked, "Why weren't you successful with the Arabs?" The salesman explained, "When I got posted in theMiddle East , I wasvery confident that I will make a good sales pitch as Cola is virtuallyunknown there. But, I had a problem I didn't know to speak Arabic. So,I planned to convey the message through 3 posters...First poster, a man crawling through the hot desert sand... Totallyexhausted and panting. Second poster, the man is drinking our Cola andThird, our man is now totally refreshed. Then these posters were pastedall over the place""That should have worked," said the friend.The salesman replied, "Well, not only did I not speak Arabic, I alsodidn't realise that Arabs Read from Right to Left..."
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